MyAware Repost: Wood supplies in repurposed building debris
Repurposing is today’s best defense against the waste of wood products in our society and the prevention of cutting down more trees to serve a wood consumer that has perfectly good supplies already in circulation.
My recent stockpile of cabinet doors, collected from my wife’s grandfather who was a general contractor for over 30 years, is giving [...] Read more: Wood supplies in repurposed building debris >>>
I just read the stats on some of the scam posts I posted, along with other big news reviews. I have come to the conclusion that I am not doing myself or my readers any good putting all this into one very random and jumbled blog.
From today-on, I am separating my posts.
All social awareness, non-profit, call-to-join-the-cause and similar posts will be part of the content on MyAware.info, an awareness news and opinion source slated to provide “simple, accessible ways to get involved.” Hopefully I can stay away from being so political there. That might help my position in my writing.
I will still post personal and geek-related stuff here. It will still end up pretty random, but at least some of it will be dedicated to a more narrow topic.
I will not be transferring posts from here to the new blog unless I repost something that I find poignant to a conversation (I will still leave it here, though).
Love to all and find me writing more on MyAware.info.
MyAware Repost: Join Causes on Facebook and MySpace
I can’t run an awareness blog without reviewing Causes, one of my favorite social awareness applications. After all, as far as I can tell, they are the biggest volunteer, donation and awareness source in social media today.
Causes describes their organization on their web site by starting with:
Causes was founded on the belief that in a [...] Read more: Join Causes on Facebook and MySpace >>>
Perry has the right idea. When you try to “make money with social marketing”, your initiative is to look for an opportunity to make a sales pitch. Consider what you would do if a new face at a barbeque introduces themselves this way:
“Hi. I’m Matt, and I sell siding. Your house looks great, but I want to make it look better. Wanna buy some siding?”
It’s not the right setting. Perhaps, at some point, you might want to talk to him later about siding, but you’re barbequing right now. You’re not thinking about siding. The best way for “Matt” to edge his way into a sale is to just be there and create a relationship with the guests. Matt shouldn’t even talk about what he does unless someone asks. Even then, he should do what I like to call “teaser-casting”, giving them short bits of information, a little at a time, kind of like teasing a fish to the surface.
Tina: “What do you do?”
Matt: “I’m in siding. What do you do?”
(A little bit later)
Tina: “So, you said you were in siding? Who do you work for.”
Matt: “Oh, I work for Devine Siding. It’s a great company. I’ve worked for them for a long time and they keep me pretty busy. But I do like camping on my off time. Name a camp site. I bet I’ve been there…”
(A little later)
Tina: “Well it was nice meeting you, Matt.”
Matt: “You too, Tina. Very nice talking to you. Here’s my card; it has my blog’s address on it. Keep in touch, okay?”
No sales pitch, no obvious professional come-on. You talk shop when they want you to, but make sure you remind them who you are in small ways. Especially for small business owners, the new economy ties professional lives to personal lives in subtle but effective ways. Seeds are planted that may not spring up for a while, but when that flower blooms it could be several different buds, not just the one you gave the card to.
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