WordStream brings free tools to the masses
filed in Expanding Other Blogs, Geek Tips, Product Reviews, Recommended Sites, Relationship Management, Small Business, Social Media, Web Design for SMB, Web Media Reviews on Dec.18, 2009
I am very impressed with the free tools at WordStream for keyword management. There are a lot of tools, especially with Google, that are vague unless you have an AdWords account. For those who stick to organic search and link-building for page rank, it makes it tough. But tools like the Free Keyword Tool, the Free Keyword Niche Finder and the Free Keyword Grouper gives small businesses and do-it-yourself marketers some good basic structure for keyword campaigns.
I will admit there is no volume data in numbers offered on these tools. The point here is that you don’t really need that at the beginning of your SEO strategy. You need a quick glance at secondary and exact search terms that relate to broader terms with more competition. The niche markets and exact search terms are more targeted and can turn a better conversion from traffic. You don’t really need the exact searches on each niche keyword unless you plan to pay for it. All you need to know is how it relates to broader terms (such as “dog shampoo” as a broad term and a niche term of “natural shampoo for humans and dogs”).
Found this out from SEMpdx Blog. Great post, guys, and kudos to WordStream for a great set of free tools!
December 30th, 2009 on 1:56 am
Great post, are there any specic tools you’d recommend?
December 30th, 2009 on 3:20 am
Hi, thanks I was looking for something right along the lines of this. Do you offer a subscription service? If so, how can I subscribe?
Also, just letting you know that your sidebar image is displaying strangely for some reason.
December 31st, 2009 on 6:46 pm
Google does a great job of offering built-in tools for keyword ranking in terms of popularity. If you are seeing a lot of competition in the Traffic Estimator for Google AdWords (https://adwords.google.com/select/TrafficEstimatorSandbox) or the Keyword Tool (https://adwords.google.com/select/KeywordToolExternal), I would look at that as a target keyword first. Chances are you will see similar tools relate to that info. Google, being the one running the search engine, is going to know better than any of us, the guessers, as to what keywords are being searched.
Another great tool that is way underused these days is a focus group. What better way to gather qualitative and quantitative data than to get your target audience to let you into their search lives for a few days? What kind of stuff are they searching for? Did any of it fall into your category of business? How can you twist the keywords they most search for into a win for your business?
For instance, if a major bicycle company finds that a lot of their target market is searching for places to go for the weekend, perhaps they need to partner with an event directory or outdoor guide. Maybe they need to build one of their own, an outdoor events calendar presented by the leader in the bike industry.
Most tools will work for certain people, and while some will be more widely used, they still may not have enough info for others. Try several of them before you choose the one that works best for you.
May 26th, 2010 on 9:50 am
I don’t vouch for software very often but this recent service is outstanding. It’s a key phrase tool that has a database of millions of key phrases showing the adwords traffic count per month together with the google competition count and other data.
At a click of a button you will discover keyword phrases with traffic but no competition and I have used it already to get pages and websites to the top of the search engines, even with no backlinks.
You can look at a video of it in use here – http://MarketEyeSite.com